SIG - Public Sector: December 2025

Special Interest Group: Public Sector

The opportunity to harness artificial intelligence to improve service delivery, streamline operations, and better support the public is growing fast. 

Join us for a practical and thought-provoking session exploring the evolving role of AI in public sector contact centres. We’ll discuss how leaders can identify high-impact use cases, overcome barriers to adoption and build credible test cases that deliver value – without losing the human touch. 

We’ll share real-world insights from peers who are already experimenting with AI, as well as expert views on what works and what doesn’t. 

This interactive online session is designed to help public sector leaders shape their AI strategy with confidence, clarity and purpose, as well as ask questions and leave with ideas to take back to fellow organisational stakeholders. 

Agenda

Topic: The Evolving Role of AI in the Public Sector

12:00 – Introductions, Welcome and CCMA Update

Members will be invited to introduce themselves and the organisation which they work for.

  • With Kate Knowles, Services Director, CCMA 
12:15 – Artificial intelligence: The good, the bad and the ugly 

We will share a selection of use cases and applications for the use of AI-powered customer journeys in public sector contact centres and highlight the need for a focus on humans and how technology can help them.

  •  With Ed Winfield, Director of Global Partnerships, Content Guru 
12:45 – Roundtable: How do you build a case for AI? 

During this session we’ll open the conversation on where you are on the AI journey. What’s working? What’s not?

What are the key challenges? What are the barriers to adoption? How do you build test cases for AI?

  • With Kate Knowles, Services Director, CCMA
13:25 – AOB & close 

Where and when?

Date: Wed 3 Dec 2025

Time: 12:00 - 13:30

Location: Online

Who is it for?

Managers who are responsible for leading contact centre operations within the public sector. Members only.

How much is it?

Free for CCMA members

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