Volkswagen Group (VWG) UK Customer Service Operations have a strong reputation for delivering a high-calibre customer service experience representative of its storied brand. However, a rapidly “e-volving” market with petrol and diesel-powered vehicles being phased out by 2030, coupled with the digital transformation imperatives of current customer expectations, posed complex challenges for the operation.

Learn how VWG approached these challenges with a digital-first strategy that enhanced customer loyalty, improved customer service, and optimised costs.

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