
Customer expectations continue to rise, and organisations are under pressure to respond faster, smarter, and with greater confidence. This CONNECT event focuses on turning data and insight into action and helping teams move from analysis to impact in minutes, not weeks.
This is about going beyond dashboards and reports to make insights usable and valuable across the customer journey.
Here’s what to expect at this in-person CONNECT event:
- Our keynote speaker will share how investing in people and experience drives healthier, long-term growth.
- Hear how TUI transformed weeks of analysis into minutes, cutting payment contacts by 40%, uncovering hidden issues, and saving over 100,000 agent hours annually.
- Hear from our panel of senior leaders on what it really takes to turn insight into action, breaking down silos, accelerating decision-making, and making insight stick across the organisation.
- Explore how faster, more connected insight can help teams prioritise the right problems, respond with confidence, and deliver measurable business outcomes.
Connect with peers, share practical perspectives, and leave with ideas you can take back and apply immediately.
Agenda
| 09:30 – Registration and Networking | ||
| 10:00 – Welcome
Hear the latest news and updates on the CCMA and what to expect from the day.
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| 10:15 – Open Mic: How are you using data and insights to drive your CX strategy
Great CX doesn’t happen by accident. In this session our Director of Services, Kate, will be asking you the questions and exploring how actionable data and real customer insights are helping contact centres design better experiences. She’ll uncover who is using those insights to make fundamental business change for the benefit of customers.
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| 11:00 – Keynote: The Secret to Healthy Growth
During economic pressure, organisations often streamline operations or adjust prices to steady performance, with customer impact emerging more gradually. Because customers don’t react immediately, these tactics can appear effective in the short term. Yet as satisfaction declines, loyalty and retention naturally weaken. You can counteract this impact. Reinvesting in people, service quality and experience increases costs first, but boosts CSAT early and strengthens long‑term, sustainable profitability. When businesses align both timelines, they build resilience, trust and healthier growth. |
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| 11:30 – Break | ||
| 11:50 – Real-Time CX Insight at Scale: TUI’s Story
Discover how TUI transformed customer conversations into real-time insights, cutting payment contacts by 40%, unlocking hidden challenges and saving over 100,000 frontline colleague hours a year.
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| 12:20 – Roundtable Discussion: Using Insight to Drive CI
How are you using insights to drive continuous improvement in your contact centre? During this roundtable session we will explore how organisations are turning customer conversations, feedback and operational data into practical actions that improve performance, journeys and outcomes.
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| 13:00 – Lunch with Optional Site Tour | ||
| 13:30 – Close | ||
About the Speakers

Jack Orbell, Senior CX Manager, TUI
Jack Orbell is a Senior Customer Experience Manager with a proven track record of transforming customer journeys through data-led insight and innovation. With experience across retail, frontline customer service, quality, and continuous service improvement, he brings a well-rounded understanding of contact centre operations. He is responsible for identifying key pain points and delivering initiatives that reduce contact demand, improve CSAT, and drive commercial performance. Jack has led the rollout of identification and verification across five European regions and introduced robotics to enhance efficiency. He is focused on becoming an AI champion, leading innovation and driving large-scale transformation across customer experience.
Supported by

Where and when?
Date: Thu 18 Jun 2026
Time: 09:30 - 13:30
Location: TUI, Swansea
Who is it for?
This event is for contact centre leaders and managers who run departments or larger units
CCMA members only
Why should you go?
Network with peers and learn from others
How much is it?
Free of charge

