Archives: Insights

Evolution of the Contact Centre

Evolution of the Contact Centre

Headwinds and Tailwinds How do today's contact centre leaders balance rising customer expectations, rapid advances in AI and relentless pressure for change, while continuing to deliver exceptional customer experiences? The latest edition…
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How Do We Plug the Sentiment Gap?

How Do We Plug the Sentiment Gap?

The 2026 edition of our Voice of the Contact Centre Consumer research reveals that for the first time in five years, more UK consumers feel customer service has improved than…
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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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