The CCMA Academy Experience

At the heart of the contact centre industry for over 30 years, the CCMA is trusted by organisations across the UK to support, guide and elevate their contact centres.

The CCMA Academy is our dedicated learning and development arm – built by the industry, for the industry.

Why Choose the CCMA Academy?

Industry-Specific Training

Our facilitators don’t just teach, they apply their years of experience working and delivering results in real contact centres to make courses relevant and enlightening.

Blended Learning Journeys

Go beyond the classroom with ongoing development that supports continuous improvement.

Training to Suit Every Stage

Courses suitable for front line colleagues through to senior leaders, be it off-the shelf or bespoke.

Interactive and High-Energy

Our courses are immersive, practical and designed to both inspire and challenge (in the right way).

Training that Delivers

Walk away knowing the kind of industry professional your team and customers require, armed with the mindset, behaviours and skills to succeed.

Real-World Relevance

Every session is tailored to align with your business goals, customer outcomes and operational priorities.

A Strategic Approach

Part of our offering is bespoke training. Through a health and diagnostic check, we ensure every learning intervention is aligned with your strategy, your culture and your goals. We ask the right questions:

  • What would success look like and how will we measure it?
  • What is currently happening that suggests there is a learning gap?
  • Is the gap related to knowledge, skills, mindset, behaviours or a combination?
  • What are your high performers doing differently?
  • What could stop the learning intervention from being a success?
  • How will the training align with your culture and values?
  • How will the learning be embedded and reinforced, post-intervention?

Once we’re equipped with the answers we need, we build a programme to make it happen. To learn more, get in touch with colette@ccma.org.uk.

A Learning Ecosystem

When you train with the CCMA Academy, you’re tapping into the broader value of CCMA membership – connecting course content to ongoing insight, peer support and industry best practice.

This isn’t tick-box learning. It’s a journey of continuous growth, backed by the most respected voice in the contact centre industry.

CCMA Academy courses

Leadership Series

These courses strengthen mindset, confidence and emotional intelligence, helping you or your team show up with presence, self‑awareness and the behaviours that build trust and connection. Each session focuses on practical, skills‑based learning that helps you plan well, coach effectively, give meaningful feedback and hold better conversations in real situations, whether you are developing as a new leader or refreshing your leadership approach.

Specialist Skills

Frontline Colleagues

The Customer Excellence workshop gives frontline colleagues a high‑impact space to build confidence, strengthen conversations and deliver consistent, human customer experiences. The session focuses on practical skills that help contact centre teams communicate clearly, handle challenging moments and create positive outcomes for every customer.

The UK National Contact Centre Academy is formally registered under the UK Register of Learning Providers.

Browse the CCMA Academy catalogue and explore our courses from virtual learning to onsite training.