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AI Readiness for Customer Operations: Making the Right AI Technology Decisions

Thu 26 Nov 2026
12:00 - 13:00
Online

It’s incredible how fast the AI technology landscape is evolving. New platforms, capabilities and suppliers are appearing constantly, each promising to transform customer experience, improve efficiency or unlock entirely new ways of working. On one hand, this is really exciting for operational leaders as it brings enormous opportunity. However, there is also a lot of noise.

How do you distinguish between an impressive demonstration and a solution that will genuinely work within your operation? Which use cases are actually worth pursuing? And how do you make sure technology investment is driven by the outcomes you want to achieve rather than by the technology itself?

Of course, it’s critical that business leaders make AI technology decisions by starting with business objectives, customer outcomes and workflow design. So, rather than simply using AI to automate the way work happens today, we’ll consider how technology can enable organisations to rethink processes, improve decision-making and create new operational capabilities.

Through an interactive panel conversation, we’ll be talking about:

  • Understanding the technology landscape and what really matters when evaluating AI solutions
  • Avoiding costly mistakes when selecting, integrating and scaling new technology
  • Asking the right questions about security, risk and governance from the outset
  • Building a business case that focuses on outcomes, value and long-term impact
  • Making confident investment decisions in a fast-moving and often confusing market

This is part of our AI Readiness for Customer Operations webinar series. Take a look at what else we’ll be exploring in the coming weeks to help you uncover what true AI readiness looks like in your contact centre and how to achieve genuine success.

AI Readiness for Customer Operations: Is Your Operation AI Ready?

AI Readiness for Customer Operations: Leading People Through AI Change 

AI Readiness for Customer Operations: Governance, Risk and Responsible AI

AI Readiness for Customer Operations: Designing the AI Enabled CX Operation

How much is it?

Free to attend.

Why should you go?

Discover how to approach AI decisions from an operational and business perspective, identifying valuable use cases before selecting technology.

Who is it for?

Open to members and non-members. This session is for operational, technology and transformation leaders involved in evaluating, selecting or influencing AI investment.

Speakers

Chris Ward

Head of Content
CCMA
Chris works closely with the CCMA team and the contact centre community to ensure members receive the most relevant, timely and engaging content about their industry.

Register for this event here

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The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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