CCMA Welcome and Member Update
Hear the latest news and updates on the CCMA and what to expect from the day.
Join us for an inspiring Best Practice Visit at Aegon UK, where the team behind their award‑winning new employee experience transformation share the story behind their success.
You will discover how Aegon tackled rising attrition, absence and a limited talent pool by reimagining recruitment and onboarding – shifting away from traditional, CV‑led hiring towards a bold, behaviour‑first approach. Hear how they redesigned assessment as an immersive, inclusive experience, combining gamified psychometrics with the cinematic “CRAFT” assessment centre to reveal true potential and create a fairer, more engaging candidate journey. Learn how this innovation is underpinned by robust occupational psychology and a clear focus on behaviours aligned to Aegon’s values – ensuring candidates not only perform well in assessments, but thrive in role and connect with purpose.
The team at Aegon will share how their transformation goes beyond hiring to deliver a seamless, human‑centred joining experience – from simplified processes and stronger employer branding to a reimagined induction built around a Learn, Observe, Practice model that accelerates confidence and capability from day one. Gain insight into the measurable impact achieved, including significant improvements in attendance, pass rates, offer acceptance, diversity of hires, engagement and attrition, alongside substantial cost savings through reduced agency reliance.
During this session you will explore:
Hear the latest news and updates on the CCMA and what to expect from the day.
A warm welcome from Aegon, setting the scene for the visit and the key themes of recruitment, onboarding, colleague development and interactive best practice sharing.
Discover how Aegon responded to rising attrition, absence and a limited talent pool by moving from traditional CV-led hiring to a behaviour-first, potential-focused approach. This session will share how immersive assessment, occupational psychology and inclusive recruitment have improved hiring quality, strengthened the candidate journey and supported better onboarding through a Learn, Observe, Practice model. Members will hear the measurable impact achieved across attendance, pass rates, offer acceptance, diversity, engagement, attrition and recruitment costs.
Members will rotate through three interactive exercises, giving everyone the opportunity to experience each activity. This will include showcasing Aegon’s escape room experience, a tour of the contact centre, and a practical tools and process session demonstrating how our ways of working support colleagues, customers and continuous improvement.