Leading a High Performing Sales Team

Learning Level: Manager

Format: Half-Day (3hr)

Delivery: Virtual

Great sales results don’t happen by chance. This practical course gives you the mindset, behaviours and skills to create a high performing sales team that stays motivated, accountable and focused on achieving sustainable success.

Delivering a strong sales performance is about far more than hitting targets. The most successful sales leaders create a team environment where people feel supported, valued and motivated to perform at their best. They understand how to balance results with people, building trust, consistency and clear expectations that drive long term success.

This highly practical course will help you develop a leadership approach that moves beyond metrics and focuses on creating the conditions for success. You’ll explore what high performing sales cultures look and feel like, how to engage your people more effectively, and how visible leadership influences behaviour, performance and accountability.

Through a coaching-driven, human-centred approach, you’ll learn how to create a climate of success where individuals take ownership of their goals, contribute positively to the team and remain focused on customer outcomes. The course also explores how to manage performance confidently, hold accountable conversations and maintain momentum during challenging periods.

Whether you’re leading a dedicated sales function or a sales focused contact centre team, you’ll leave with practical tools and techniques that can be applied immediately. You’ll gain a clear blueprint for success, helping you develop a culture of accountability, stronger team engagement and consistently improved sales performance.

Course content

High performance foundations Understand the characteristics and behaviours that underpin sustained sales success.

Leadership impact Explore how the way you show up every day influences team performance.

Creating accountability Build ownership through expectations, consistency and meaningful performance conversations.

Coaching for performance Use coaching techniques to develop confidence, capability and results.

Motivation drivers Apply autonomy, mastery and purpose to strengthen engagement and commitment.

Building sales culture Create an environment where people feel supported, valued and motivated.

Managing performance effectively Address challenges early while maintaining trust and team morale.

Customer focused selling Connect sales behaviours with better customer and commercial outcomes.

Measures of success Use meaningful performance indicators to drive sustainable improvement.
Action planning Develop a practical blueprint for ongoing team and individual success.

Learning outcomes

Create a high performing culture that balances people engagement and sales results.

Build trust and accountability through clear expectations and consistent leadership behaviours.

Apply coaching techniques that improve confidence, capability and everyday sales performance.

Lead accountable conversations that encourage ownership and positive performance improvement.

Motivate individuals using autonomy, mastery and purpose to sustain engagement.

Identify measures of success that support performance beyond short term targets.

Create action plans that improve team performance and customer outcomes.

Enquire here

Who should attend?

Anyone responsible for leading a sales team in the contact centre looking to improve sales performance.

What will you learn?

Learn how to build a motivated team that consistently delivers stronger results.

How much is it?

£375 +VAT. Members receive a 20% discount.

Format Info

3 hour online workshop, using Zoom.

Group discount

Additional discounts available for group bookings

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For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

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Contact Us

0333 939 9964
info@ccma.org.uk
CCMA Ventures Limited
5th Floor
16 Great Queen Street
Covent Garden
London
WC2B 5DG
CCMA LinkedIn

Reg No: 5799326