From Quality Assurance to Quality Culture

Mon 24 Aug 2026
12:00 - 13:00
Online

In this CCMA Circle session, Alex Williams from UK Power Networks, winner of the UK National Contact Centre Award for Best Quality Management Programme, shares the story behind a quality framework that has transformed the way quality is understood and delivered across the organisation. Rather than treating quality as a scorecard or compliance exercise, UK Power Networks has embedded it into everyday behaviours, coaching conversations, leadership routines and continuous improvement.

Alex will explore how customer insight, colleague feedback and data-driven decision making have helped identify opportunities for change, improve first-time resolution, reduce repeat contacts by 50%, and achieve record customer satisfaction scores. From learning teams and masterclasses to coaching, calibration and positive recognition, he’ll share the practical approaches that have made quality everyone’s responsibility.

Join the Circle discussion as we explore how shifting the focus from measuring quality to living quality can create stronger teams, better customer outcomes and a culture of continuous improvement.

How much is it?

Included as part of your membership benefits.

Why should you go?

Join this engaging conversation and share your journey while learning from others.

Who is it for?

CCMA members only.

Agenda

12:00
Welcome
Laura Farrell, Engagement Manager, CCMA
12:05
From Quality Assurance to Quality Culture
Alex Williams, Head of Contact Centre, UK Power Networks

Speakers

Alex Williams

Head of Contact Centre
UK Power Networks
Alex is the Head of Customer Contact for UK Power Networks, with 20 year's experience working in the customer service area, in both Utilities and Finance sectors.

Register for this event here

Join us and your industry peers at this exclusive CCMA event
Secure your place today
For more than 30 years, the CCMA has been dedicated to supporting contact centre leaders. We push ourselves to do more for our thriving membership base, which is the largest community of industry professionals in the UK.

The CCMA was founded with the goal of sharing best practice and networking to improve skills and knowledge in order to progress contact centre operations - and we live by that to this day.

Contact Us

  • 0333 939 9964
  • info@ccma.org.uk
  • CCMA Ventures Limited
    2nd Floor, Regis House
    45 King William Street
    London EC4R 9AN
  • CCMA LinkedIn
© 2026 Contact Centre Management Association. All rights reserved.
Reg No: 5799326