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Reaching and maintaining a good level of customer satisfaction while going through changes in the contact centre is not only vital but can be challenging. Join us as we explore why CSAT is important and hear from members how they are managing it.

You already know that customer satisfaction is important. Recent events have tested the resilience of your CSAT and customer feedback processes, and some have experienced positive spikes in customer sentiment. Reaching and maintaining a good level of customer satisfaction while going through changes in the contact centre is vital, but it can also be very challenging.

How you deliver customer service, engage with your customers, collect customer feedback and manage complaints are all vital components to delivering an excellent overall customer experience.

Simon Brunger, Divisional Support Director at Capita, share how they have an agile approach and use customer feedback to make improvements that ultimately drive up CSAT. Supported by ServiceNow, we ask:

  • Why Excellent Customer Service in the Contact Centre really matters
  • What drives a Compelling Customer Experience in the Contact Centre ?
  • Different Approaches to Measuring and Tracking Customer Satisfaction in Contact Centres
  • How to use Customer Feedback to drive Business Performance Improvements
For me, the contact centre is the most valuable function in a business. There are two main reasons why this is the case. The first is that the contact centre, as the hub of all customer interactions, is also at the centre of all the insights a business gathers. The second, more prosaic reason, is that customers still want to forge human connections with the brands they do business with. To make this vision a reality, however, we need to reverse the recent alarming slump in customers’ perception of customer service quality. Let’s take a look at how.

The Contact Centre Renaissance: Why Human Connection Matters More Than Ever

For me, the contact centre is the most valuable function in a business. There are two main reasons why this is the case. The first is that the contact centre, as the hub of all customer interactions, is also at the centre of all the insights a business gathers. The second, more prosaic reason, is that customers still want to forge human connections with the brands they do business with. To make this vision a reality, however, we need to reverse the recent alarming slump in customers’ perception of customer service quality. Let’s take a look at how.

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The traditional top-down leadership model that has applied in contact centres since forever, is no longer fit for purpose. Because today’s contact centre is driven by the need for an agile, responsive service delivery, the thinking goes that leadership must exist at every level of the organisation – as close as possible to where decisions need to be made.

Empowering Contact Centre Leadership at Every Level

The traditional top-down leadership model that has applied in contact centres since forever, is no longer fit for purpose. Because today’s contact centre is driven by the need for an agile, responsive service delivery, the thinking goes that leadership must exist at every level of the organisation – as close as possible to where decisions need to be made.

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New OFCOM regulations designed to hamper the ability of overseas spam callers to ‘spoof’ UK phone numbers could also impact legitimate offshore and outsourced contact centres.

Navigating The New OFCOM Rules For UK Businesses Calling From Offshore

New OFCOM regulations designed to hamper the ability of overseas spam callers to ‘spoof’ UK phone numbers could also impact legitimate offshore and outsourced contact centres.

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