The repercussions of the rapidly rising cost of living are being keenly felt in contact centres. The increasing need for customer support is evident: with two out of three customers sharing that they are happy to be contacted about topics relating to saving money, 52% of people surveyed also shared they have had to delay a bill payment in the past 12 months.
Customers seeking to help manage financial expenditures significantly contribute to contact centre demand, with these interactions often being highly complex and emotional.
In this first edition of the Implications of the Rising cost of Living on Customer Contact we outline the extent to which people have been affected by rising costs; revealing customers perceptions of how well providers are helping, the impact this is having on contact centres and the great value of proactivity.
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