Fundamentals of Marketing Communications

Explore the principles of marketing communications

This 3 hour virtual workshop explores the principles of marketing communications, and how it relates to the contact centre:

We will explore the theory behind how customers make their purchasing decisions, and how contact centre communications can help support that process. We will also look at opportunities to respond to customer service queries with new social media features such as video messaging and live shopping streams.

The session is supported with relevant case studies, plus facilitated conversations with your peers to share ideas and best practices.

Format

3-hour online workshop, using Zoom.

How to book

Please complete the form below to book your place and places for colleagues. We will raise an invoice, so if you need to provide a purchase order number, please do so in the form or email it to info@ccma.org.uk.

Book your place(s)


Please book places on this event for the following people:

Attendee 1: (If the organiser is also attending please add yourself as attendee 1)

Attendee 2:

Attendee 3:

Attendee 4:

Attendee 5:

Attendee 6:

By completing this form you agree to CCMA’s standard Terms and Conditions for Training and that the CCMA using your personal data in accordance.

Where and when?

Date: Tue 13 Sep 2022

Time: 9:30 am - 12:30 pm

Location: Online

Who is it for?

Contact Centre Managers.

Why should you go?

To explore the principles of marketing, and how it relates to the contact centre.

How much is it?

CCMA members: £299*

Non-members: £349*

*excludes VAT

Additional discounts available for group bookings

About the trainer

Luan Wise

Luan is an independent marketing consultant with over 20 years’ experience in agency, client-side and consultancy roles. She’s also a LinkedIn Learning course instructor, lead trainer for Facebook and Instagram, and author of the award-winning book, Relax! It’s Only Social Media.

Book your place(s)


Please book places on this event for the following people:

Attendee 1: (If the organiser is also attending please add yourself as attendee 1)

Attendee 2:

Attendee 3:

Attendee 4:

Attendee 5:

Attendee 6:

By completing this form you agree to CCMA’s standard Terms and Conditions for Training and that the CCMA using your personal data in accordance.

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