Building empathy with customers

Connecting with customers on an emotional level reaps rewards

In recent months, contact centre advisors have demonstrated their empathy and ability to build emotional connections with customers and this has delivered increases in CSAT scores and loyalty. With more customers demonstrating loyalty to brands that connect on an emotive level, building a customer experience that meets this expectation is now paramount.

This three-hour workshop will give you the insight, the evidence and the framework to start building your approach to emotive CX. The result of deploying an end to end management approach to emotive CX will be an increase in NPS, customer satisfaction and customer effort scores that translate into commercial ROI.

Learning outcomes: 

  • Find out what Emotive CX really means and why it is critical
  • Learn about the impact of emotional connections on customer loyalty
  • Discover how to demonstrate an ROI for CX
  • Gain insight that provides the evidence for change
  • Appreciate why this is a customer service priority
  • Discover a framework for end to end management of an emotive CX programme
  • Understand the neuroscience of emotion
  • Work through a competency framework for change

Format

A three hour Zoom session with a break

How to book

Please complete the form below to book your place and places for colleagues. We will raise an invoice, so if you need to provide a purchase order number, please do so in the form or email it to info@ccma.org.uk.

Book your place(s)


Please book places on this event for the following people:

Attendee 1: (If the organiser is also attending please add yourself as attendee 1)

Attendee 2:

Attendee 3:

Attendee 4:

Attendee 5:

Attendee 6:

By completing this form you agree to the CCMA using your personal data in accordance with our Privacy Policy. We use your data to personalise and improve your experience on our digital platforms, send you relevant communications, provide products and services you request from us, and to carry out profiling and market research. You have the right to object, unsubscribe or be deleted from our database. Please contact info@ccma.org.uk.

Where and when?

Date: Fri 23 Oct 2020

Time: 9:00 am - 12:00 pm

Location: Online

Who is it for?

Contact Centre Leaders, CX Managers and those responsible for customer experience in the contact centre.

Why should you go?

To gain insight into how effective emotive CX is and to discover a framework to implement it.

How much is it?

CCMA members: £299 + VAT

Non-members: £349 + VAT

About the trainer

Martin Hill-Wilson is a Customer Service, CX & AI Engagement strategist and facilitator. He provides keynotes, masterclasses and transformation frameworks on omni-channel contact strategy, customer based quality management, emotive CX for Customer Interaction and AI driven customer service.

Book your place(s)


Please book places on this event for the following people:

Attendee 1: (If the organiser is also attending please add yourself as attendee 1)

Attendee 2:

Attendee 3:

Attendee 4:

Attendee 5:

Attendee 6:

By completing this form you agree to the CCMA using your personal data in accordance with our Privacy Policy. We use your data to personalise and improve your experience on our digital platforms, send you relevant communications, provide products and services you request from us, and to carry out profiling and market research. You have the right to object, unsubscribe or be deleted from our database. Please contact info@ccma.org.uk.

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