Understanding how well your contact centre operates can help you focus your time and investments into improving the right areas to deliver an improved customer and employee experience.

As a member of the CCMA you have access to an online benchmarking tool that assesses contact centre performance against 20 core metrics covering customer, operational and people measures. If you participate you will receive a personalised report showing your performance against the benchmark, plus guidance on areas for improvement.

If you are a CCMA member and want to take advantage of this new member benefit, simply complete the form below to register your interest and press submit. You will then receive an email with more information about the programme.

Why take part?

These are just some of the reasons why taking part in the CCMA Benchmark is good for business:

  • Find out how your contact centre performance compares to your peers
  • Understand where to focus your time and money to make improvements
  • Use the opportunity to increase morale and motivation in your team
  • Raise the credibility of your contact centre internally by celebrating your results
  • Gain the confidence to enter industry awards
  • It’s a free member benefit.


How it works

The study takes place every six months. Participating organisations provide data against a series of core questions during a one-month window.

The responses are analysed. Correlations are drawn and scores provided against 20 key contact centre metrics. A report is then sent to individual participants.

Each report states the score for the participant compared to the score in the Sabio Index, the UKs largest benchmarking survey tool. Additional commentary is provided giving guidance on areas for improvement.


Which metrics are benchmarked?

There are three groups of metrics: Customer Measures, Operational Measures and People Measures.

The Customer Measures will look at metrics such as NPS, average response times and the average length of time a customer spends in call routing.

Operational Measures includes abandon rate, team manager to advisor ratio and target shrinkage.

While People Measures will consider advisor starting salaries, training hours and advisor absence.


About Sabio Index

Sabio Index is the UKs largest online benchmarking tool. It is an easy to use online portal enabling you to benchmark your most relevant customer service and digital metrics against your peers and the industry. It gives you an independent, reliable and authoritative view of where you need to focus your budget, time and resources to optimise customer and business outcomes.

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