Enhancing Customer Loyalty and Retention in Telecoms Summit

26th November 2013

The abundance of competition and choice for customers in the telecoms industry has resulted in the average customer lifecycle decreasing markedly.  A key question for the industry is ‘how will we ensure customer satisfaction and loyalty to achieve churn reduction?’  Understanding how to use customer data and learning to differentiate from the competition are two of the hottest topics being discussed to address this issue.  Future CRM models will explore how to use social media as a customer feedback system, the Net Promoter Score, big data and target specific groups differently; all of which will be discussed at this summit.

CCMA members recieve a 30% discount off the cost of this event. Quote CCMA when booking.

For further details and to book places please visit http://www.telecomloyaltyandretention.com/.